Passage Maine

Project Type: Branding

Project Tools: Illustrator, Indesign, Photoshop

For Passage Maine, I crafted a brand identity that reflects serenity, support, and dignity during the end-of-life journey. A key design element is the compass, symbolizing guidance and navigation through a deeply personal transition. The compass not only embodies the direction and comfort Passage Maine offers its clients but also points to Maine, emphasizing the company’s strong roots and commitment to providing compassionate care within the state. The design combines soft, comforting elements with a sense of peace, helping create a safe space where clients feel supported every step of the way. From the logo to the color palette and typography, the branding conveys warmth and empathy, ensuring clients feel cared for during one of the most profound moments of their lives.